The Top Requirements You Should Keep in Mind when Packaging Your Food Product
So, you’ve come up with a great food product, and you’re fairly certain that it will start flying off the shelves once customers have had a taste of it. But the first bit is often the hardest: getting customers to try it out. This is where the packaging plays a central role; if your packaging is good, you’re more likely to attract customers’ interest and get them to try your product. If you want your food product’s packaging to be good and effective, here are the top requirements you should keep in mind when packaging your food product.
- Easy to Display
The fact of the matter is that you won’t be able to sell your product at all if it cannot get to the shops or the distributor without any damage. The packaging of your product should be designed for protection, and it should be easy to carry and pick up as well as transport. The packaging should also be kept to a minimum space requirement, so it doesn’t occupy too much space.
Yet another packaging requirement is safety. When it comes to safety, you should make sure that your packaging is designed in such a way that your product is properly protected from insects, microorganisms, and the like. You should also include some kind of identification method for your product, so it can be easily tracked, such as a batch ID as well as the date when the product was manufactured.
Most food products and items are perishable to a certain extent, so your packaging must be designed to promote your product’s freshness. In other words, the packaging should be able to protect your product from extreme temperatures, humidity, pests, and sun exposure. Retaining your product’s freshness by ensuring proper packaging is another important requirement.
The 4th top requirement when it comes to proper food packaging design is whether or not the product is easy to display. As mentioned, your packaging should be designed not to take up too much space, and if your food product is to be displayed in a shop or store, it would be best if it is stackable as well. Remember that space on the shelves is at a premium in almost every supermarket or shop, and retailers may not be willing to carry it if the product occupies too much space. One more tip: a QR code is also a great idea; place it on the label of the product so it can be easily scanned when customers purchase it.
Lastly, think about the identity of your product. You want your packaging to make an impact and a solid statement. That being said, choose your colours and typeface carefully, and pay attention to the material of the packaging as well. You have to have a goal when it comes to the identity of your product: do you want it to be perceived as a great bargain, a luxury or gourmet item, a delicious product, or a product that customers can splurge on? Keep your product’s identity in mind so your packaging complements the identity and image you want to project.
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