How to Choose the Best Material for Your Food Packaging
There are various steps that make up packaging design for a food product, and these steps include deciding on the requirements, deciding on the identity of your product, and so on. But one particularly important step which needs to be taken into careful consideration is the material. The material of your packaging should be ideal, as you don’t want your product to be damaged in any way, especially in transport.
But when you choose the right material, you also have to consider how attractive it is and how apt it is for your product. Does it complement your product and brand? Is it consistent with your other products? There are many questions which need to be answered when it comes to choosing the ideal material for your packaging. Here’s what you should know in order to choose the best material for your food packaging.
Ask yourself the most important questions
The only way you can come up with perfect material for your food product packaging is to ask yourself some important questions. The first question is related to the size of the serving of your product. What is its size, and how many serving sizes are you planning to place together in the same packaging.
Another important question is the space. What is the amount of space taken up by your planned serving size? You should also consider how individual packaging containers will fit into bigger containers for easy transport, which is referred to as secondary packaging.
You also have to determine how the packaging will have an effect on storage, not just for your business, but also for the shops which will sell your product.
The display aspect
In addition, when determining the material, it is important to think about how your product will perform on the shelves. Is it easy to display? Is it stackable? Is it sturdy enough?
Another important aspect is the main message. Does the material elevate your main message, and does it complement your identity as a brand as well as your product’s ingredients?
The material should also adhere to what the actual product needs when it comes to its use. Can the material be placed in the freezer, for instance? Can the material be placed in a microwave? It is also important to consider how easy it is to open the packaging based on the material. Another consideration would be whether or not you want your packaging to be re-sealable, as you need the appropriate material for this as well.
Of course, the cost will always be a major consideration. The thing about this, though, is that your packaging’s design will ultimately dictate the specifications for manufacturing, and this is where an expert packaging design partner can be of big help. If you want bespoke packaging which is not only functional but also attractive and cost-effective, it pays to work with a professional team of packaging designers who can understand what you need and take your budget into consideration. Think of your product packaging as an investment – an investment that will pay off in the end.
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