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Bad Packaging: Fails We Can’t Help But Laugh At

by Vanessa Gott on October 14, 2020 in Food Packaging

Packaging is all around us today, so most of us have witnessed “bad packaging” in some form or another. From questionable design choices to downright false advertising, we’ve put together a few of our favourite examples of truly awful packaging… Enjoy! Oops… Wrong Product! Peach Bolognese anyone? No? How about soup with a fork? “Say […]

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How can Multi-Sensory Packaging Elevate your Product?

by Vanessa Gott on September 3, 2020 in Food Packaging

Multi-sensory packaging is far from a new concept but is still something that can really boost your product above its competitors on the shelf. Why? Because by engaging multiple senses of the consumer there’s more chance of creating a lasting impression. So let’s take a look at just how each sense can be captivated through […]

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A Sales Manager’s Guide to Lockdown

by Vanessa Gott on August 14, 2020 in Pactivate News

Packaging is an industry which never sleeps, but many have had to re-adjust their strategy to make changes – Here’s our (light-hearted) step-by-step summary of our observations over the last few months… Step 1: Don’t Panic “Corona virus won’t affect us.” It’s easy to think (as we did) that everything will pass & that the […]

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Has Coronavirus changed the packaging industry forever?

by Vanessa Gott on June 26, 2020 in Design News

The pandemic has been felt across all industries on a global scale, however, packaging- an often overlooked essential industry, has taken twists and turns throughout phases over the last few months with such radical changes in demand for products. Now, as we start to gain more control and understanding of what the future may hold […]

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Six lesser-known Plastic Packaging Alternatives

by Vanessa Gott on June 5, 2020 in Packaging Industry News

Today marks the 46th annual World Environment Day. This year’s topic: “Beat plastic pollution”. With this in mind, we have decided to take a look at some of the less well-known plastic packaging alternatives, along with the pros and cons they bring with them. Our first alternative: Mushroom Root (Mycelium)  This clever alternative can be created […]

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Designing Packaging from Home Working from home tips

Learning at work week – things we’ve learned while designing packaging from home

by robinbtaylor on May 20, 2020 in Pactivate News

This week in the UK is “Learning at Work Week”.. And this got us thinking, there is a LOT we have learned in recent months from the current pandemic and designing packaging from home. Staying connected: It will come as no surprise that the internet has played a major part in the survival of most […]

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Coronavirus and Pactivate

A life Less Ordinary – Coronavirus and Us

by robinbtaylor on April 15, 2020 in Pactivate News

Now that businesses have had a chance to work on some adjustments to find some kind of “new normal” in response to the current pandemic, we would like to assure all that Pactivate are still here to cater for your packaging project’s needs (be it small or large!) and are doing the upmost to keep […]

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NHS Face Shields for Covid-19 3D Printed Design

by robinbtaylor on April 15, 2020 in 3D Printing

Doing our bit to help ‘Shield’ the NHS In a time of crisis, it is up to those with the necessary resources to provide aid to the cause. We are among those who have stepped up to this challenge to support our NHS. Utilizing our 3D printer software, we have joined others across the UK […]

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Coca Cola: “Plastic bottles are only single-use if they are thrown away”

by robinbtaylor on February 20, 2020 in Packaging Industry News

Since September 2019, the famous drinks brand has been using provocative messaging to re-frame the conversation about their ubiquitous single use plastic packaging. Sceptics would argue that by lobbying a change to the ‘single use’ definition, they would create a tax saving for themselves, but I think the conversation goes deeper. A recyclable plastic – […]

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Environmentally Friendly Food Packaging

How to Choose the Best Material for Your Food Packaging

by robinbtaylor on September 5, 2018 in Food Packaging

There are various steps that make up packaging design for a food product, and these steps include deciding on the requirements, deciding on the identity of your product, and so on. But one particularly important step which needs to be taken into careful consideration is the material. The material of your packaging should be ideal, […]

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