A Quick and Simple way to Brand your Packaging
The importance of Branding As a packaging agency, we’re no stranger to the importance of branding. Logos and colours are often the first and most memorable aspects of a design we notice when we receive enquiries. As a supplier to a wide range of business types and sizes, we’re also aware that a budget won’t […]
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The Magic of Cardboard – Artist Spotlight
Here at Pactivate we’re pretty passionate about cardboard. Why? It’s recyclable, biodegradable and incredibly versatile. All-in-all a fantastic packaging material. Today though we’re focusing on the application of cardboard sculptures for art, rather than packaging, as we’ve stumbled across some incredible artists we just had to share! Daniel Agdag: “Sets for a film I’ll never […]
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So you think you’re a packaging Expert?
Jargon in Packaging, is it helpful or a hindrance? While one company’s ATE is another’s OTE, and some people talk in GSM while others in Pounds, whether graycol or fogra, ecma or fefco, ultimately Jargon only helps to standardise when it’s used consistently. Previous Next But that’s the rub… having worked with and for a […]
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Cutting through the Noise in 2021- Key Trends to Increase Product Recognition
A rise in consumer choice We’re living in a world with more Entrepreneurs than ever. In 2019, Forbes Magazine reported that Entrepreneurship was already on a sharp increase. This has been especially prominent in the UK with the rise of community office spaces and supportive “mentoring-type” networks. Though 2020 saw uncertain career prospects for many […]
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What does a hair cut and colour matching have in common?
We’re in lockdown again, hairdressers have closed and our grooming habits are back into sharp focus. I was thinking about colour matching while trying to cut my son’s hair and had an epiheny! [By the way, he’s nearly 3 but hates having his hair cut: This is a big challenge for us as untrained hairdressers […]
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Steps Towards Sustainability – Repurposing Packaging into Christmas Gifts and Decorations
The countdown to Christmas well and truly under way, and what better time of year to get creative! By now most of us are aware of just how wasteful Christmas time can be. According to Waste Management Company Biffa, An extra 30% of rubbish is produced and discarded throughout the festive period when compared with […]
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“Staying In is the new Going Out” – 6 ways to create user engagement with packaging
The Unboxing experience What is an unboxing experience? Unboxing refers to the act of unpacking a box or product packaging. The unboxing experience is the memorable interaction a customer has when first unboxing a product for the first time. Think of the feeling you get at Christmas or on your birthday and the emotions you […]
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Bad Packaging: Fails We Can’t Help But Laugh At
Packaging is all around us today, so most of us have witnessed “bad packaging” in some form or another. From questionable design choices to downright false advertising, we’ve put together a few of our favourite examples of truly awful packaging… Enjoy! Oops… Wrong Product! Peach Bolognese anyone? No? How about soup with a fork? “Say […]
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How can Multi-Sensory Packaging Elevate your Product?
Multi-sensory packaging is far from a new concept but is still something that can really boost your product above its competitors on the shelf. Why? Because by engaging multiple senses of the consumer there’s more chance of creating a lasting impression. So let’s take a look at just how each sense can be captivated through […]
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A Sales Manager’s Guide to Lockdown
Packaging is an industry which never sleeps, but many have had to re-adjust their strategy to make changes – Here’s our (light-hearted) step-by-step summary of our observations over the last few months… Step 1: Don’t Panic “Corona virus won’t affect us.” It’s easy to think (as we did) that everything will pass & that the […]
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