Do Looks and Size Matter when it comes to Packaging? The Top Facts You Should Know

The way a product is packaged says a lot about the company, the brand, and the product itself; products are no longer packaged only to provide protection and for convenient storage, but also to entice the consumer and create brand recognition. Customers recognise and understand quality packaging when they see it, and it can spell the difference between the making or the breaking of a product launch.

Not that designing great packaging needs to be all that difficult – on the contrary, the process can be very exciting and rewarding, provided you keep some important rules in mind. Aside from practical purposes such as storage and transportation, the design should be in line with your overall marketing strategy. Do looks and size matter when it comes to packaging? Here are the top facts you should know.

Packaging influences behaviour

Though many consumers (and even economists) consider the buyer of a product ‘a rational’ person, experience and research has shown that the average customer is more an emotional creature than a ‘rational’ one – meaning that emotions play a large role in the consumer’s decision-making process. Great packaging appeals to the emotions of the customer – it’s like an advertisement. Design is incredibly important when it comes to colours, fonts, images, and information.

Attracting consumers

Because packaging can greatly influence the way the consumer perceives the product, it’s important to understand how the consumer thinks, and what he or she looks for. Here are some important tips when it comes to attracting customers and creating a loyal base:

  • Durable containers. Some consumers appreciate the fact that the original container can be used for other purposes (for example, a jar of jam can be used to store spices in later on).
  • Instant information. Customers want to know what the product is all about when checking out the packaging. Provide plenty of information.
  • Going green. Sustainable living and nature-friendly packaging is becoming ‘in’, and more and more people appreciate packaging that can be recycled.
  • Standing out. A great new design that stands out is always appreciated. You have to stand out. However – don’t overdo it, you may look strange.

Size matters

Size matters for three very good reasons. First of all, the more compact your packaging is, the lower your costs tend to be – in terms of producing the packaging as well as transporting it. Secondly, it makes the product easier to store and use. Thirdly (and also very important) is that consumers appreciate the ‘right size’ – research has shown that a lot of ‘empty space’ (when the packaging is too large for the contents) is perceived as a deceitful act and consumers feel cheated.

Trial runs

You may want to have a trial run before you launch your product (in its current packaging) on the general market. Have a test; see how your packaging appeals to a limited audience first.

Just like in other aspects of business (and life), there are various trends in the marketing (and packaging) world, and staying on top of these trends gives your company and brand a great advantage. Consumer needs are constantly changing, and whilst research regarding target demographics may be time-consuming and may involve costs, its importance should never be underestimated. Knowing what’s ‘in’ and what’s ‘out’ allows your company to adjust and grow at a very fast pace. Design may largely be an art, but when it comes to packaging, there’s a whole science behind it – take it from the experts!

Photo by on Unsplash

The Packaging Evolution: The Top Trends in Smart, Active, or Intelligent Packaging You Should Know

If you’re wondering what exactly smart packaging, active packaging, and intelligent packaging are all about, you’ve come to the right place – considering that they are relatively new concepts, it’s understandable that you need more information.

But while the concept is relatively new, it’s really not hard to understand. In essence, the terms ‘smart’ ‘active’ and ‘intelligent’ are just concepts added to show that products (and their packaging) can do a lot more than we are used to. They make our lives a lot easier.

The new forms of packaging

To break it all down, it’s best to state exactly what we’re talking about.

They go under different names; some are named ‘smart’ some are named ‘active’ and some are named ‘intelligent’. They’re all part of a new phenomenon in which the packaging gives you more information than traditional forms of packaging.

These new kinds of packaging could, for example, let you know how much of the product is still left in the bottle, whether or not the product is stored at the right temperature, or when the product is already past its expiration date. And this is just the beginning.

It’s all possible because certain sensors within the packaging allow it to happen; it’s all due to micro-electronics, new materials, and great brainstorming.

The Internet of Things

The Internet of Things is another concept that often baffles people, but it’s the way of the future. Basically, more companies are coming up with apps that allow you to run and monitor your applications (such as your alarm system at home, or your refrigerator) with a few simple taps or swipes on your mobile device.

How it all interacts

So, let’s put it all together. On the one hand you have intelligent (or smart, or active) packaging that relays information to you. On the other hand, you’ve got machines and appliances that you are able to control via your mobile device. By making them work together, you’ve got a winning combination; pretty soon your fridge is going to tell you it’s time to throw out that old carton of milk or to get more juice for breakfast. The possibilities are endless.

How is this possible

Smart packaging is just the initial step; it needs to have the rest of the technological innovations to back it up. But it’s certainly happening: your smart packaging can send you information through an appliance at home, and this information is then (in turn) interpreted and sent through the cloud to your mobile device.

The top trends in smart packaging

It’s becoming the trend, no doubt about it. Research has shown that:

  • 62% of respondents agree that a product that re-orders itself or alerts you when new orders must be placed is appealing.
  • About half of all respondents think that scanning a package to learn more about it online is a great idea.
  • 58% of all respondents believe it’s good if a package lets you know that a product has passed its expiry date.

The trend is growing. Here’s where the future is going:

  • Strong temperature and expiry date indicators
  • Retail-dynamic pricing
  • Brand recognition against fraud (true brand identification)

The world is constantly changing, and new technology is making it easier for us to go about our business – it’s great, really, because thanks to all these new innovations, we can focus more on what is really important: getting rid of mundane chores so we can focus on family and work more effectively.

Companies that want to grow and claim their place in the market need to adjust; companies that want to stay-up-to-date will have to see how their packaging will fit into the future. There will be a time (not so soon in the future) where technology will work much better for us – and the Internet of Things, together with smart packaging, will play a big part in this. In fact, the future is already here. It’s time to grab it.

Photo by Matan Segev from Pexels

The Trends in Plastics – How They Affect Our Oceans – and the Solutions

At a recent summit on the environment held in Kenya on the 6th of December, the delegates agreed on a new resolution, which is non-binding, to stop waste made of plastic from entering the oceans. According to the ocean chief of the UN, we have a planetary crisis, and yet sadly, not many of us are fully aware of the extent of the damage – how far it can reach. The agreement has, as part, the forming of an international team or task force which is supposed to advise different countries on how to deal with pollution.

The emotional connection

In other news, a recently concluded episode of Blue Planet II touched an emotional nerve when its narrator and host, Sir David Attenborough, urged viewers to reduce their use of plastics. The episode showed a whale that was carrying its newborn, which was stillborn, and this was apparently caused by the consumption of plastic and its effect on the oceans. The BPF, or British Plastics Federation, was quick to respond to the uproar, saying that plastics are not a significant toxin source nor are they persistent pollutants or the source of heavy metals in the seas. According to the BPF, plastics are an inert material, are safe, and are made to exacting requirements set forth in the legislation for food contact according to the EU.

A look at facts and figures – and progress

This year alone, the PET beverage packaging industry for Western Europe will consume more than 2 million tonnes of plastic material, and the industry itself will be worth almost $6 billion. This is particularly true for PET packaging for fruit drinks and beverages, which has shown significant growth in the last few years. With this in mind, it’s important to make sure that the plastic that continues to be used is as recyclable as possible.

There are certain materials used for drinks that have shown an increase in recyclability, however. Aluminium, for instance, became as much as 72.9 per cent recyclable in 2014, compared to only 1.6 per cent recyclable in the past. The recycling of cartons has also made steady progress.

One particular carton product could present a solution, too. The Frugal Carton created by Frugalpac has an outer cover or shell comprised of 100 percent paperboard, and inside it is a foil bag which provides the carton with another layer which is waterproof. This means that the product can be easily disposed of in the recycling bin, where it can be treated in much the same way as regular cardboard.

Big brands making significant changes and goals

Meanwhile, CCEP, or Coca Cola European Partners, just launched its new strategy for sustainable packaging in the UK, aiming to work with both national and local partners in order to cover its entire range of packaging so more becomes recycled.

As of now, only about 70 per cent of cans and about 57 percent of bottles made of plastic are recycled – and CCEP understands and believes that the percentage should be higher. Some of the actions CCEP has taken include making sure that all cans and bottles are 100 per cent recyclable, reducing the weight of packs, and making a long-term commitment to the use of rPET which is sourced locally.

The good news is that since big players like CCEP are taking action, other companies are bound to follow suit. Some major companies have already jumped on the bandwagon in recent years, such as Britvic, AG Barr, and LRS, which have all made their PET bottles more lightweight.

Also, huge corporations such as HP Inc. have said that there is also a manufacturing viewpoint. It stated that sustainability when it comes to print should address the entire manufacturing process, especially in regard to over-producing the packaging for products. According to HP Inc., the use of a digital printing process enables brands to be more sustainable, printing smaller packaging runs and matching the printing only to the demand for it.

A collective effort

In the UK, it has been found that although there is an effective infrastructure when it comes to the collection of waste from households, there still needs to be more focus on preventing or lowering the amount of plastic materials entering the oceans. The experts agree that the government should continue to take further measures to simplify the infrastructure of waste management and implement a national recycling scheme or system.

But consumers have their own part to play as well. The more consumers choose to engage only with brands that are environmentally ethical, the more potential the movement will have. The good news is that in the past 15 years, engagement has steadily grown – not just amongst companies, but amongst councils and consumers as well.


Alarming Facts and Figures on Christmas Packaging Waste – and How Much We Produce

Packaging Waste at Christmas

Yes, the Christmas season is upon us once again, and it’s certainly a time for giving (and receiving), for delighting our taste buds with traditional Christmas feasts, and – for producing a whole lot of packaging waste.

It’s definitely not a pleasant fact to think about, but it’s all too true: Christmas is a time when we produce a significant amount of packaging waste; it’s alarming how much packaging we use during this festive season. To give you a better idea, here are some alarming facts and figures on Christmas packaging waste – and how much we produce.

Christmas trees in the UK

The UK alone produces as much as 300 million tonnes of packaging waste every year, and Christmas trees are no exception. Every single Christmas tree which is bought in the United Kingdom, on average, if lined up, will reach all the way to New York and back. Along with Christmas trees, we waste 4500 tonnes of that great Christmas staple, tin foil, and about 13300 tonnes of wrapping paper and glass – enough to circle the equator a total of 9 times.

Food packaging in the UK

About a million turkeys were eaten in the UK in 2016, which means that more than 3000 tonnes of packaging for the turkeys was used. Along with this, the UK consumes about 25 million tonnes of Christmas pudding annually, and the pudding often comes in packaging with a combination of cardboard and plastic.

Mince pies are another British staple, and according to the experts, we consume about 175 million pies each year, with each pie encased in aluminium, it amounts to a tonne. About half a million canned beverages are also consumed over the Christmas season, and just a single aluminium can produces enough energy to operate a set of lights for the Christmas tree for more than two hours.

A potential solution to the problem

But there’s good news, nevertheless. In recent days, there has been a lot of talk about the urban mine, where electronic waste (such as old cell phones, computers, and other gadgets and appliances) can be a source of valuable materials such as aluminium, iron, and copper. Rather than relying on mining in another country for raw metals, the UK can make use of processed metals which can be extracted by recyclers from electronic gadgets and appliances. In a recycling location in Switzerland, e-waste is already being processed; workers manually sort through the waste and this is then funneled through the facility so other workers can sort and separate various metals from the items.

Another solution to the problem would be to encourage consumers to return items they no longer want or need to a recycling facility, where they will receive a recycling fee (this is already done in Switzerland as well). Recycling is often the best way to deal with waste, and many firms and organisations are already learning and making use of its importance.

But whilst traditional recycling can still produce waste – the same recycling facility in Switzerland produces about 3 tonnes of dirt and dust every single day – the facility has a process where metals are extracted from the dirt and dust produced. One other solution, however, would be ‘closed loop recycling’ – a form of recycling where the actual waste and its by-products can be made use of to produce something new. What makes this process fascinating is its implications – its use could mean that manufacturers need no longer extract virgin material from the ground. So, in effect, a typical drink bottle, under this process, will be recycled (shredded) in order to make another drink bottle, a bag can be shredded in the same way, and so on.

Although recycling waste packaging can have its difficulties and challenges, the point remains: recycling and other methods of dealing with waste need to be explored further; by finding ways to prevent and reduce wasteful packaging, we can all appreciate this festive season – and any other season, for that matter – with less guilt.


Why Custom Packaging is Better than off-the-shelf Stock Packaging: What You Need to Know

There are undoubtedly a lot of trends of which you can take advantage in the packaging industry. Thanks to advancements in technology, you can now benefit from a range of packaging designs and solutions. There are now advanced machines as well as advanced printing equipment which allow you to design your product’s packaging in the best possible way. The trends in packaging today include (but are not limited to) more innovative fresh food packaging, more environmentally-friendly packaging, flexible packaging, and even edible and micro-packaging as well as packaging which is not only water-soluble, but anti-microbial as well! Indeed, the possibilities are endless if you are looking for the perfect packaging solution for your products.

And with all the choices out there, you can benefit from more affordable custom packaging as well. Whilst pre-made packaging is still available, why settle for it if you can have better-quality and value-for-money custom packaging? Here’s why custom packaging is better than pre-made packaging: what you need to know.

A better product fit

When it comes to custom packaging, you can have packaging made that is an exact fit for whatever product you may have. Custom packaging means you can choose different shapes, sizes, designs, and colours for your product packaging; your choices are not limited by pre-existing designs. This allows for a better product fit, particularly if you have a product that has a unique size, shape, or other qualities that are not standard.

Better recognition for your brand

When your product is placed on a shop’s shelves, you want it to be easily seen and attract attention. But you can only achieve this if your brand is easily recognised with the proper colours and the proper logo. If you settle for pre-made packaging, you won’t have the advantage of choosing your preferred colours, and your logo may not even be incorporated into the packaging at all. If you want instant brand recognition and instant recall (and who doesn’t?), then you’re better off with custom packaging. Additionally, if your brand is instantly recognised, you’re establishing enhanced loyalty for your brand and the product(s) you are offering. Your customers will be more likely to remain loyal to a brand they can recognise and form a connection with.

The best silent salesman for your needs

As you may already know, the term ‘silent salesman’ refers to displays, promotional products, signs, and packaging which are expressly designed to increase your company’s sales and your profits. If you have effective custom packaging, you can have an instant connection with your target market. If you go for custom packaging and you have an energy drink, for instance, you can more easily establish a connection and a bond with your target market if you display an image such as a fit person with an active lifestyle on the label. The same is true if you are offering environmentally-friendly packaging to shoppers who are concerned about the environment. A connection is easier to establish if you have the right packaging.

Custom packaging equals better perceived value

If you opt for generic, run-of-the-mill pre-made packaging, your product will not only not get noticed – it may also give your customers the impression that your product is not as useful or valuable to them. Generic packaging can put some customers off purchasing your product just because it gives them the feeling that not enough attention was given to the packaging – which may add to their impression that the product inside the packaging may not be as good either.


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Some Brilliant ideas for Re-Using your Food and Beverage Containers in and around your Home

Reusable packaging

Most of us do our grocery shopping at least once a week, and we buy a lot of food and beverage items. And the food and beverage as well as household items we buy most often come with their own containers. The result? We end up with a lot of containers, most of which we just throw away and relegate to the landfill.

But it doesn’t have to be this way. If you want to be a more efficient home-maker and would also like to do your bit for the environment, there are different ways to make use of the packaging containers you purchase from the supermarket and from shops. Do you want to save money as well as be more environmentally-conscious and efficient in your home? Here are some brilliant ideas for re-using your food and beverage containers in and around the home.

Yoghurt containers

Yoghurt may well be one of the most popular food items in any grocery shop. But the problem with yoghurt is that it comes in small, compact containers which we just end up throwing away. If your household consumes a lot of yoghurt, there is a way to make use of those plastic containers. One option would be to use the containers as actual measuring cups when you cook or bake. If you have a standard yoghurt container, that’s 8 ounces. Fill it up, and it amounts to a cup – a cup of flour, for instance, or a cup of water. If you have a quart, this is equal to around 4 cups. Smaller, 4-ounce yoghurt cups are equivalent to half a cup, whilst 6-ounce yoghurt containers are equal to ¾ of a cup. One more tip: you can also use yoghurt containers for plant seedlings. Rather than buying a small pot just for seedlings, simply make use of yoghurt containers!

Jars of baby food

Another creative way to deal with food items would be to make use of them as containers for spices. This is something that you can do with jars of baby food, which are often small. Instead of spending money for an expensive spice rack, why not just put your spices in your collection of baby food jars? This will retain the spices’ freshness, and you can even re-paint the jars and label them attractively to display the name of the spice inside the jar.

Jam, mayonnaise, or peanut butter jars

Most households have an array of spreads and condiments such as jam, mayonnaise, peanut butter, and more. Throw in your pickle jars, mustard jars, and other condiment jars and you really do have a huge selection of jars you don’t know what to do with. But one of the best solutions for these jars is to re-use them as vases, dough cutters (for baking biscuits), or as storage for other food items or even for toys. There are indeed plenty of uses for those jars, and they can really come in handy if you’re looking for somewhere to store items such as biscuits, tea, coffee, oats, and even salt and sugar, and small items such as marbles, coins, hair ties, ribbons, nails, and more.

Liquor bottles

Some liquor bottles come in very attractive containers, and these bottled containers can still be useful in your home. How? Simple: use them as containers for drinking water. Just clean them out, strip off their labels, and you have yourself an attractive and unique drinking water container.

Top Trends Affecting the Packaging Industry in 2017

Packaging Design Trends

Trends affecting the packaging industry can be seen from more than one perspective. Among the different perspectives, the ones affecting the industry at the most would be taken from the packaging professionals in terms of technology advancements; and the consumers perspective in terms of modern lifestyles.

However, research shows that there are certain key trends starting from the consumer, which are impacting the packaging industry the most.

Today we’re going to take a look at what these top trends are, why and how they are affecting the packaging industry, and what this means for brands and consumers alike.

So, without further ado, let’s get down to it…

Sustainability and functionality

The on-the-go lifestyles trend of the leading population segments, which are the Millennials and Gen Z, has brought along the demand for sustainable and functional packaging. In other words, consumers want packaging which is functional, easy to use, and reusable.

This trend is integral with the other trends we will be mentioning here. But it’s important to point out that transparent and flexible packaging are an innovation for an adequate response to that demand.

Research shows that functionality also requires portioning. Put simply, products should have small, portable, one-time consumption versions wherever possible. This is mostly notable in the food and cosmetic industry.

According to the Mintel Packaging Trends 2017 research study, 33% of US adults agree that there are not enough conveniently packaged snacks. Whereas a huge 94% of U.S. adults snack at least once daily, with 50% snacking an average of 2-3 times per day.

When it comes to on-the-go convenience, one great example is from The Pacific Shaving Company. They partnered up with a soluble packaging technology leader MonoSol, to develop the “Single Use Shaving Cream Minis”.

The minis are one shaving dose pods packed in soluble film, in one flexible package bag. In contact with water on the palm of a user’s hand, the film dissolves and the cream gets a foamy consistency ready to be applied.

As well as hitting the mark of convenience and ease of use for travellers, this partnership created a combined sustainable and eco friendly package solution. This is because the amount of material waste is reduced to a minimum through the combination of flexible and soluble packaging.

Transparent packaging

The Transparent packaging trend has emerged with the increase of the consumer awareness of food consumption.

However, transparent packaging is also beneficial in cosmetics. Past research has shown that not being able to tell how much product is left in a container is one of the top frustrations of consumers.

Again, among members of the largest population segments, mostly people aged 18 to 34, 60% of them agree that it’s highly important to be able to see what’s inside of a package, especially when it comes to food.

Research shows that transparent packaging is key to building trust and customer loyalty.

A great example of leveraging the transparent packaging trend to increase brand recognition is from ‘Sonoco’ – the company behind the “TrueVue” plastic, transparent, can.

Flexible packaging

The packaging industry is one of great innovations over the last few years. This is reflected through technology advancements, and the use of different resources and materials. In such a demanding industry, packaging and labeling companies are continuously striving to develop solutions which meet all of the greatest trends.

One of these solutions, is flexible packaging. Flexible packaging, according to Esko, “…is headed for an annual growth rate of 3%, resulting in an overall market value of $210 billion by 2020. Asia is the largest market for flexible packaging today, accounting for 40% of global market volume, followed by Western Europe and North America. Flexible packaging is mostly used in the food sector, with flexible food packaging showing an annual growth rate of 4% in terms of volume over the last five years. The beverage sector and pharmaceutical sector follow close behind.”

Flexible packaging is the answer to consumer functionality and sustainability demands. Additionally, flexible packaging uses less material, which makes it more environment friendly. The reduced resource use makes it cheaper to ship. Plus, it extends shelf-life.

Eco-friendliness and recycling

In the last decade, people across the globe have become way more aware of pollution issues, and this seems to be a growing trend.

Recent studies indicate that 62% of customers feel negatively toward brands that don’t use eco-friendly packaging.

Research shows that 21% of Canadian consumers are interested in a resealable or re-closable packaging in order to reduce waste.

Switching to sustainable and eco-friendly packaging gives brands the competitive edge to climb the market ladder higher up.

Take Tetra Pak’s Tetra Evero Aseptic milk bottle for example. Not only does it hit the mark with functionality for consumers as well as manufacturers, but it is also recyclable and leaves a way smaller carbon footprint in the recycling process.

Smart packaging

Technology advancements continue to follow and adapt to trending consumer demands. As the modern hi-tech era is a time of all things smart, the packaging industry follows the trend through creative innovations which are focused on giving consumers what they need in terms of convenience and functionality.

Color code indicators are a smart packaging innovation which was a response to the very common issues concerning best before dates. Consumers often find the use by/sell by dates confusing. Additionally, some retailers have been known to tamper with packaging dates.

A great example of a freshness indicator is the Insignia Nova label, which has a color code and a large dot which changes color with time which indicates the freshness of the product.

Smart packaging is active. Paired with technologies such as QR Codes and NFC, smart packaging becomes a powerful customer engagement tool which effectively impacts customer loyalty as well as the buying decision.

Leveraging technology to connect with consumers directly through a product began with QR Codes. With technology advancements, NFC brings more speed and convenience. This type of technology makes for a great marketing tool.

Smart packaging plays a big role in pharma. So medical products are packaged in a way that they are paired with tech and apps which enable dosage tracking, health event management, and so on.

The Xerox ThinFilm label is a great example of hi tech innovation in smart packaging. The smart label is a small flexible label with 36 bits of rewritable memory and it serves as a practical, low-cost solution against counterfeiting.

Unique design and experience

With the increase of ecommerce and online retail businesses, packaging has become a key element in brands marketing strategies. Personalized, unique design packaging is developed with the goal of providing unique unpackaging experiences.

Cognitive cues are a part of every good content marketing strategy. In other words, the information being represented on a package, the colors, the phrasing, and the visual appeal and imaging, should match the target consumers – their desires, demands, and lifestyles.

Consumer behavior is the basis of content marketing, which is further proof that the design of a package should be based on a well developed content marketing strategy.

36% of UK consumers agree that unique packaging designs make a product more appealing. Under-25s are the keenest on one-ofa-kind packaging, with agreement reaching 53%.

Combining the trends in packaging design and development

The online world provides lots of opportunity and convenience, but it has also led to an increase in competition, especially in retail.

Brands must consider these top trends during package development. They need to find the most effective way to respond to the consumer issue which is reflected through one of these trends along with designing a package which provides a unique experience to consumers.

Some Essential Trends in Summer Packaging You Should Know

When it’s in vogue, it’s popular – when it’s popular, you have to take advantage of it and sell it as much as you can. This goes for all sorts of things, but most of all for clothing, for movies, for food, for everything else. Most people don’t realise it, but it goes for packaging trends as well. Like everything else, packaging undergoes changes throughout the year, and it should actually be adjusted according to the likes of the consumer and the trends of the time or season. Have you wondered how you should prepare the perfect packaging for the summer to come? Here are some essential trends in summer packaging you should know about.

Changes in colours

When talking about design, colours should always be mentioned first. They are, after all, that which catches the eye first. The current trend for this summer is filled with earth and nature tones. Think, for example, about colours such as hazelnut, green, kale, and Niagara. Brighter colours such as yellow or orange are reduced to primrose yellow and flame. Add to this mix pale dogwood, island paradise, pink yarrow and lapis blue, and you get the picture. It’s about retreat as well as soft blending.

Going bold

Just because the colours are more subdued for this summer doesn’t mean you can’t make some bold statements – on the contrary. Blending and contrasting those hues in the right way allows for some profound summer messaging to go around. Picture, for example, a soft orange background with a splash of yellow (summer sunset) and azure green or blue as your main eye-catcher. It immediately invokes the image of tropical islands and hot summer fun.

Popular patterns

It’s not just the colour mix that has taken its inspiration from nature; design patterns for backgrounds are also taken from the natural environment all around us. Large leaves, such as those that can be seen from banana, palm, or plantain trees, as well as spiky large leaves of coconut trees or similar patterns are in vogue. Summer blossoms or pink and intricate leaf patterns of soft orange are also a great hit nowadays.

Going minimalistic

Symbols are at the forefront this summer – nobody needs any complicated logos, and people seem to abhor graphics that are hard to understand. The simple circle is back, as is the rounded square or the infinity symbol. It’s all about smoothness, curvature, and simplicity.

Simple illustrations

Don’t bother with detail – the hand-drawn craft is back. Keeping it simple and retro is the message.

When it comes to colouring, you have to put your mind into the frame of nature. Of course, bold contrasts are important if you want to make a point. This trend is not just limited to colours, however – the patterns that are getting more and more popular are based on natural blueprints as well. If you’re looking for a long-term packaging arrangement, then it’s always safe to stay on the classical and the tested and proven methods; but if you want to make an impact this summer, then adjust, and adjust quickly. Be wise – give your consumer what they want, and the rewards will certainly come.

Photo by Toa Heftiba

How Effective is Environmentally-Friendly Packaging for Your Brand? Top Reasons to Get into it Today

sustainable packaging

Yes, you probably have a great product, even if you do say so yourself. You’ve already received a lot of great comments about your product’s quality, efficiency, and so on. But at the end of the day, no matter how brilliant your product is, there’s still something to be said about how it is packaged. The right packaging is crucial if you really want your product to stand out. So how do you achieve this? One of your best options is to go for environmentally-friendly packaging. Now the big question is, why should you do it, and how effective is environmentally-friendly packaging for your brand? Here are some top reasons to get into it today.

Obviously, for the good of the environment

If you don’t already know, environmentally-friendly packaging is, as its name implies, simply better for the environment overall. Ecologically-friendly packaging is often comprised of materials which are recycled, which results in a reduction of the use of natural resources. Furthermore, if you opt for environmentally-friendly packaging, the process of manufacturing itself is usually more practical and efficient, thus reducing the use of natural resources even further. The materials used are naturally bio-degradable as well, and there is also the trend of using plant-based chemicals, such as ink made from soy, which has a lower level of VOCs (volatile organic compounds), which are substances that can cause environmental harm.

Enhanced versatility

Contrary to what some people may think, environmentally-friendly packaging is actually amazingly versatile, which means that it can be used for virtually any kind of product you can imagine. It’s often used for food items such as cakes and pastries, meat, vegetables, and non-food items such as cosmetics and even electronic gadgets and other devices.

Easier to throw away

Apart from having a lower impact on the environment, environmentally-friendly packaging tends to be easier to throw away or dispose of as well. This is because, simply put, it can easily be recycled or composted. If you have customers who have provisions for composting, this means that they can just put it in the facility and the packaging can be used again as plant fertiliser. Even if your customers don’t have composting provisions, they can just as easily bury the packaging in their gardens with the sure knowledge that it will be able to biodegrade over time.

Say goodbye to plastic

We all know how harmful plastic can be to our animals, especially to the animals of the sea. If you opt for traditional films or clamshell type packaging, this is bound to contain a quantity of plastic that has been proven to contribute to environmental degradation as well as global warming. What’s more, producing plastics (using petrochemicals) requires a huge amount of energy, and this energy is, more often than not, non-sustainable. Besides, doesn’t it feel good to know that you’re doing your own bit when it comes to keeping the environment as it is, and making sure animals and other life forms are safe from the dangerous effects of plastics?

At the end of the day, environmentally-friendly packaging is, indeed, the way to go if you want your brand to be noticed, if you want your image to be enhanced, and if you want to do your part in protecting our precious natural resources.

image courtesy of Lacey Williams on Unsplash