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Cutting through the Noise in 2021- Key Trends to Increase Product Recognition

by Vanessa Gott on January 29, 2021 in Design News

A rise in consumer choice We’re living in a world with more Entrepreneurs than ever. In 2019, Forbes Magazine reported that Entrepreneurship was already on a sharp increase. This has been especially prominent in the UK with the rise of community office spaces and supportive “mentoring-type” networks. Though 2020 saw uncertain career prospects for many […]

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Colour matching Hair

What does a hair cut and colour matching have in common?

by robinbtaylor on January 10, 2021 in Uncategorized

We’re in lockdown again, hairdressers have closed and our grooming habits are back into sharp focus. I was thinking about colour matching while trying to cut my son’s hair and had an epiheny! [By the way, he’s nearly 3 but hates having his hair cut: This is a big challenge for us as untrained hairdressers […]

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Steps Towards Sustainability – Repurposing Packaging into Christmas Gifts and Decorations

by Vanessa Gott on December 16, 2020 in Food Packaging

The countdown to Christmas well and truly under way, and what better time of year to get creative! By now most of us are aware of just how wasteful Christmas time can be. According to Waste Management Company Biffa, An extra 30% of rubbish is produced and discarded throughout the festive period when compared with […]

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“Staying In is the new Going Out” – 6 ways to create user engagement with packaging

by Vanessa Gott on November 30, 2020 in Food Packaging

The Unboxing experience What is an unboxing experience? Unboxing refers to the act of unpacking a box or product packaging. The unboxing experience is the memorable interaction a customer has when first unboxing a product for the first time. Think of the feeling you get at Christmas or on your birthday and the emotions you […]

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Bad Packaging: Fails We Can’t Help But Laugh At

by Vanessa Gott on October 14, 2020 in Food Packaging

Packaging is all around us today, so most of us have witnessed “bad packaging” in some form or another. From questionable design choices to downright false advertising, we’ve put together a few of our favourite examples of truly awful packaging… Enjoy! Oops… Wrong Product! Peach Bolognese anyone? No? How about soup with a fork? “Say […]

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How can Multi-Sensory Packaging Elevate your Product?

by Vanessa Gott on September 3, 2020 in Food Packaging

Multi-sensory packaging is far from a new concept but is still something that can really boost your product above its competitors on the shelf. Why? Because by engaging multiple senses of the consumer there’s more chance of creating a lasting impression. So let’s take a look at just how each sense can be captivated through […]

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A Sales Manager’s Guide to Lockdown

by Vanessa Gott on August 14, 2020 in Pactivate News

Packaging is an industry which never sleeps, but many have had to re-adjust their strategy to make changes – Here’s our (light-hearted) step-by-step summary of our observations over the last few months… Step 1: Don’t Panic “Corona virus won’t affect us.” It’s easy to think (as we did) that everything will pass & that the […]

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Has Coronavirus changed the packaging industry forever?

by Vanessa Gott on June 26, 2020 in Design News

The pandemic has been felt across all industries on a global scale, however, packaging- an often overlooked essential industry, has taken twists and turns throughout phases over the last few months with such radical changes in demand for products. Now, as we start to gain more control and understanding of what the future may hold […]

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Six lesser-known Plastic Packaging Alternatives

by Vanessa Gott on June 5, 2020 in Packaging Industry News

Today marks the 46th annual World Environment Day. This year’s topic: “Beat plastic pollution”. With this in mind, we have decided to take a look at some of the less well-known plastic packaging alternatives, along with the pros and cons they bring with them. Our first alternative: Mushroom Root (Mycelium)  This clever alternative can be created […]

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Designing Packaging from Home Working from home tips

Learning at work week – things we’ve learned while designing packaging from home

by robinbtaylor on May 20, 2020 in Pactivate News

This week in the UK is “Learning at Work Week”.. And this got us thinking, there is a LOT we have learned in recent months from the current pandemic and designing packaging from home. Staying connected: It will come as no surprise that the internet has played a major part in the survival of most […]

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