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Coca Cola: “Plastic bottles are only single-use if they are thrown away”

by robinbtaylor on February 20, 2020 in Uncategorized

Since September 2019, the famous drinks brand has been using provocative messaging to re-frame the conversation about their ubiquitous single use plastic packaging. Sceptics would argue that by lobbying a change to the ‘single use’ definition, they would create a tax saving for themselves, but I think the conversation goes deeper. A recyclable plastic – […]

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Environmentally Friendly Food Packaging

How to Choose the Best Material for Your Food Packaging

by robinbtaylor on September 5, 2018 in Uncategorized

There are various steps that make up packaging design for a food product, and these steps include deciding on the requirements, deciding on the identity of your product, and so on. But one particularly important step which needs to be taken into careful consideration is the material. The material of your packaging should be ideal, […]

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Food Packaging Design

The Real Importance of Proper Packaging Design for Your Food or Beverage Product

by robinbtaylor on August 22, 2018 in Uncategorized

When it comes to food and beverage packaging, there are certain requirements which need to be fulfilled, and these include safety and protection, freshness, identity, and more. Following these requirements will pave the way for great packaging for your food or beverage product. But this is only the tip of the iceberg. Once you have […]

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Luxury Packaging With Gold Texture

50 Shades of Gold – Top tips for designing Luxury Packaging

by robinbtaylor on August 7, 2018 in Uncategorized

Packaging designers are often asked to help people with their bespoke Luxury packaging design. While the economy seems to be in turmoil, people are turning towards quality and longevity in their product choices as they can see the benefits of spending more now to save money in the future. With the growing awareness of the […]

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Requirements for Food Packaging

The Top Requirements You Should Keep in Mind when Packaging Your Food Product

by robinbtaylor on August 6, 2018 in Uncategorized

So, you’ve come up with a great food product, and you’re fairly certain that it will start flying off the shelves once customers have had a taste of it. But the first bit is often the hardest: getting customers to try it out. This is where the packaging plays a central role; if your packaging […]

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Do Looks and Size Matter when it comes to Packaging? The Top Facts You Should Know

by robinbtaylor on January 29, 2018 in Uncategorized

The way a product is packaged says a lot about the company, the brand, and the product itself; products are no longer packaged only to provide protection and for convenient storage, but also to entice the consumer and create brand recognition. Customers recognise and understand quality packaging when they see it, and it can spell […]

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The Packaging Evolution: The Top Trends in Smart, Active, or Intelligent Packaging You Should Know

by robinbtaylor on January 8, 2018 in Uncategorized

If you’re wondering what exactly smart packaging, active packaging, and intelligent packaging are all about, you’ve come to the right place – considering that they are relatively new concepts, it’s understandable that you need more information. But while the concept is relatively new, it’s really not hard to understand. In essence, the terms ‘smart’ ‘active’ […]

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The Trends in Plastics – How They Affect Our Oceans – and the Solutions

by robinbtaylor on January 5, 2018 in Uncategorized

At a recent summit on the environment held in Kenya on the 6th of December, the delegates agreed on a new resolution, which is non-binding, to stop waste made of plastic from entering the oceans. According to the ocean chief of the UN, we have a planetary crisis, and yet sadly, not many of us […]

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Alarming Facts and Figures on Christmas Packaging Waste – and How Much We Produce

by robinbtaylor on December 20, 2017 in Uncategorized

Yes, the Christmas season is upon us once again, and it’s certainly a time for giving (and receiving), for delighting our taste buds with traditional Christmas feasts, and – for producing a whole lot of packaging waste. It’s definitely not a pleasant fact to think about, but it’s all too true: Christmas is a time […]

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Why Custom Packaging is Better than off-the-shelf Stock Packaging: What You Need to Know

by robinbtaylor on October 25, 2017 in Uncategorized

There are undoubtedly a lot of trends of which you can take advantage in the packaging industry. Thanks to advancements in technology, you can now benefit from a range of packaging designs and solutions. There are now advanced machines as well as advanced printing equipment which allow you to design your product’s packaging in the […]

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