A rise in consumer choice We’re living in a world with more Entrepreneurs than ever. In 2019, Forbes Magazine reported that Entrepreneurship was already on a sharp increase. This has been especially prominent in the UK with the rise of community office spaces and supportive “mentoring-type” networks. Though 2020 saw uncertain career prospects for many […]

The countdown to Christmas well and truly under way, and what better time of year to get creative! By now most of us are aware of just how wasteful Christmas time can be. According to Waste Management Company Biffa, An extra 30% of rubbish is produced and discarded throughout the festive period when compared with […]

The Unboxing experience What is an unboxing experience? Unboxing refers to the act of unpacking a box or product packaging. The unboxing experience is the memorable interaction a customer has when first unboxing a product for the first time. Think of the feeling you get at Christmas or on your birthday and the emotions you […]

Packaging is all around us today, so most of us have witnessed “bad packaging” in some form or another. From questionable design choices to downright false advertising, we’ve put together a few of our favourite examples of truly awful packaging… Enjoy! Oops… Wrong Product! Peach Bolognese anyone? No? How about soup with a fork? “Say […]

Multi-sensory packaging is far from a new concept but is still something that can really boost your product above its competitors on the shelf. Why? Because by engaging multiple senses of the consumer there’s more chance of creating a lasting impression. So let’s take a look at just how each sense can be captivated through […]

There are various steps that make up packaging design for a food product, and these steps include deciding on the requirements, deciding on the identity of your product, and so on. But one particularly important step which needs to be taken into careful consideration is the material. The material of your packaging should be ideal, […]

When it comes to food and beverage packaging, there are certain requirements which need to be fulfilled, and these include safety and protection, freshness, identity, and more. Following these requirements will pave the way for great packaging for your food or beverage product. But this is only the tip of the iceberg. Once you have […]

So, you’ve come up with a great food product, and you’re fairly certain that it will start flying off the shelves once customers have had a taste of it. But the first bit is often the hardest: getting customers to try it out. This is where the packaging plays a central role; if your packaging […]

Yes, the Christmas season is upon us once again, and it’s certainly a time for giving (and receiving), for delighting our taste buds with traditional Christmas feasts, and – for producing a whole lot of packaging waste. It’s definitely not a pleasant fact to think about, but it’s all too true: Christmas is a time […]

Most of us do our grocery shopping at least once a week, and we buy a lot of food and beverage items. And the food and beverage as well as household items we buy most often come with their own containers. The result? We end up with a lot of containers, most of which we […]