A rise in consumer choice We’re living in a world with more Entrepreneurs than ever. In 2019, Forbes Magazine reported that Entrepreneurship was already on a sharp increase. This has been especially prominent in the UK with the rise of community office spaces and supportive “mentoring-type” networks. Though 2020 saw uncertain career prospects for many […]
Cutting through the Noise in 2021- Key Trends to Increase Product Recognition
“Staying In is the new Going Out” – 6 ways to create user engagement with packaging
The Unboxing experience What is an unboxing experience? Unboxing refers to the act of unpacking a box or product packaging. The unboxing experience is the memorable interaction a customer has when first unboxing a product for the first time. Think of the feeling you get at Christmas or on your birthday and the emotions you […]
How can Multi-Sensory Packaging Elevate your Product?
Multi-sensory packaging is far from a new concept but is still something that can really boost your product above its competitors on the shelf. Why? Because by engaging multiple senses of the consumer there’s more chance of creating a lasting impression. So let’s take a look at just how each sense can be captivated through […]
50 Shades of Gold – Top tips for designing Luxury Packaging
Packaging designers are often asked to help people with their bespoke Luxury packaging design. While the economy seems to be in turmoil, people are turning towards quality and longevity in their product choices as they can see the benefits of spending more now to save money in the future. With the growing awareness of the […]