A rise in consumer choice We’re living in a world with more Entrepreneurs than ever. In 2019, Forbes Magazine reported that Entrepreneurship was already on a sharp increase. This has been especially prominent in the UK with the rise of community office spaces and supportive “mentoring-type” networks. Though 2020 saw uncertain career prospects for many […]

The Unboxing experience What is an unboxing experience? Unboxing refers to the act of unpacking a box or product packaging. The unboxing experience is the memorable interaction a customer has when first unboxing a product for the first time. Think of the feeling you get at Christmas or on your birthday and the emotions you […]

Multi-sensory packaging is far from a new concept but is still something that can really boost your product above its competitors on the shelf. Why? Because by engaging multiple senses of the consumer there’s more chance of creating a lasting impression. So let’s take a look at just how each sense can be captivated through […]

The pandemic has been felt across all industries on a global scale, however, packaging- an often overlooked essential industry, has taken twists and turns throughout phases over the last few months with such radical changes in demand for products. Now, as we start to gain more control and understanding of what the future may hold […]

If you’re wondering what exactly smart packaging, active packaging, and intelligent packaging are all about, you’ve come to the right place – considering that they are relatively new concepts, it’s understandable that you need more information. But while the concept is relatively new, it’s really not hard to understand. In essence, the terms ‘smart’ ‘active’ […]

At a recent summit on the environment held in Kenya on the 6th of December, the delegates agreed on a new resolution, which is non-binding, to stop waste made of plastic from entering the oceans. According to the ocean chief of the UN, we have a planetary crisis, and yet sadly, not many of us […]

Trends affecting the packaging industry can be seen from more than one perspective. Among the different perspectives, the ones affecting the industry at the most would be taken from the packaging professionals in terms of technology advancements; and the consumers perspective in terms of modern lifestyles. However, research shows that there are certain key trends […]

When it’s in vogue, it’s popular – when it’s popular, you have to take advantage of it and sell it as much as you can. This goes for all sorts of things, but most of all for clothing, for movies, for food, for everything else. Most people don’t realise it, but it goes for packaging […]

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As designers, we’re constantly looking to the future to predict the next trends and come up with that inspiration for the newest iconic packaging range. Fashion comes and goes and we see this in the use of materials and processes across certain industries. Each time a new process or application is developed such as cold […]