The importance of Branding As a packaging agency, we’re no stranger to the importance of branding. Logos and colours are often the first and most memorable aspects of a design we notice when we receive enquiries. As a supplier to a wide range of business types and sizes, we’re also aware that a budget won’t […]
A Quick and Simple way to Brand your Packaging
Cutting through the Noise in 2021- Key Trends to Increase Product Recognition
A rise in consumer choice We’re living in a world with more Entrepreneurs than ever. In 2019, Forbes Magazine reported that Entrepreneurship was already on a sharp increase. This has been especially prominent in the UK with the rise of community office spaces and supportive “mentoring-type” networks. Though 2020 saw uncertain career prospects for many […]
Steps Towards Sustainability – Repurposing Packaging into Christmas Gifts and Decorations
The countdown to Christmas well and truly under way, and what better time of year to get creative! By now most of us are aware of just how wasteful Christmas time can be. According to Waste Management Company Biffa, An extra 30% of rubbish is produced and discarded throughout the festive period when compared with […]
Six lesser-known Plastic Packaging Alternatives
Today marks the 46th annual World Environment Day. This year’s topic: “Beat plastic pollution”. With this in mind, we have decided to take a look at some of the less well-known plastic packaging alternatives, along with the pros and cons they bring with them. Our first alternative: Mushroom Root (Mycelium) This clever alternative can be created […]
Coca Cola: “Plastic bottles are only single-use if they are thrown away”
Since September 2019, the famous drinks brand has been using provocative messaging to re-frame the conversation about their ubiquitous single use plastic packaging. Sceptics would argue that by lobbying a change to the ‘single use’ definition, they would create a tax saving for themselves, but I think the conversation goes deeper. A recyclable plastic – […]
The Trends in Plastics – How They Affect Our Oceans – and the Solutions
At a recent summit on the environment held in Kenya on the 6th of December, the delegates agreed on a new resolution, which is non-binding, to stop waste made of plastic from entering the oceans. According to the ocean chief of the UN, we have a planetary crisis, and yet sadly, not many of us […]
Some Brilliant ideas for Re-Using your Food and Beverage Containers in and around your Home
Most of us do our grocery shopping at least once a week, and we buy a lot of food and beverage items. And the food and beverage as well as household items we buy most often come with their own containers. The result? We end up with a lot of containers, most of which we […]
How Effective is Environmentally-Friendly Packaging for Your Brand? Top Reasons to Get into it Today
Yes, you probably have a great product, even if you do say so yourself. You’ve already received a lot of great comments about your product’s quality, efficiency, and so on. But at the end of the day, no matter how brilliant your product is, there’s still something to be said about how it is packaged. […]