The importance of Branding As a packaging agency, we’re no stranger to the importance of branding. Logos and colours are often the first and most memorable aspects of a design we notice when we receive enquiries. As a supplier to a wide range of business types and sizes, we’re also aware that a budget won’t […]
A Quick and Simple way to Brand your Packaging
Steps Towards Sustainability – Repurposing Packaging into Christmas Gifts and Decorations
The countdown to Christmas well and truly under way, and what better time of year to get creative! By now most of us are aware of just how wasteful Christmas time can be. According to Waste Management Company Biffa, An extra 30% of rubbish is produced and discarded throughout the festive period when compared with […]
“Staying In is the new Going Out” – 6 ways to create user engagement with packaging
The Unboxing experience What is an unboxing experience? Unboxing refers to the act of unpacking a box or product packaging. The unboxing experience is the memorable interaction a customer has when first unboxing a product for the first time. Think of the feeling you get at Christmas or on your birthday and the emotions you […]
Bad Packaging: Fails We Can’t Help But Laugh At
Packaging is all around us today, so most of us have witnessed “bad packaging” in some form or another. From questionable design choices to downright false advertising, we’ve put together a few of our favourite examples of truly awful packaging… Enjoy! Oops… Wrong Product! Peach Bolognese anyone? No? How about soup with a fork? “Say […]
How can Multi-Sensory Packaging Elevate your Product?
Multi-sensory packaging is far from a new concept but is still something that can really boost your product above its competitors on the shelf. Why? Because by engaging multiple senses of the consumer there’s more chance of creating a lasting impression. So let’s take a look at just how each sense can be captivated through […]
A Sales Manager’s Guide to Lockdown
Packaging is an industry which never sleeps, but many have had to re-adjust their strategy to make changes – Here’s our (light-hearted) step-by-step summary of our observations over the last few months… Step 1: Don’t Panic “Corona virus won’t affect us.” It’s easy to think (as we did) that everything will pass & that the […]
Six lesser-known Plastic Packaging Alternatives
Today marks the 46th annual World Environment Day. This year’s topic: “Beat plastic pollution”. With this in mind, we have decided to take a look at some of the less well-known plastic packaging alternatives, along with the pros and cons they bring with them. Our first alternative: Mushroom Root (Mycelium) This clever alternative can be created […]
Learning at work week – things we’ve learned while designing packaging from home
This week in the UK is “Learning at Work Week”.. And this got us thinking, there is a LOT we have learned in recent months from the current pandemic and designing packaging from home. Staying connected: It will come as no surprise that the internet has played a major part in the survival of most […]
How to Choose the Best Material for Your Food Packaging
There are various steps that make up packaging design for a food product, and these steps include deciding on the requirements, deciding on the identity of your product, and so on. But one particularly important step which needs to be taken into careful consideration is the material. The material of your packaging should be ideal, […]
The Real Importance of Proper Packaging Design for Your Food or Beverage Product
When it comes to food and beverage packaging, there are certain requirements which need to be fulfilled, and these include safety and protection, freshness, identity, and more. Following these requirements will pave the way for great packaging for your food or beverage product. But this is only the tip of the iceberg. Once you have […]