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Coca Cola: “Plastic bottles are only single-use if they are thrown away”

by robinbtaylor on February 20, 2020 in Packaging Industry News

Since September 2019, the famous drinks brand has been using provocative messaging to re-frame the conversation about their ubiquitous single use plastic packaging. Sceptics would argue that by lobbying a change to the ‘single use’ definition, they would create a tax saving for themselves, but I think the conversation goes deeper. A recyclable plastic – […]

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How Effective is Environmentally-Friendly Packaging for Your Brand? Top Reasons to Get into it Today

by robinbtaylor on July 15, 2017 in Sustainable Packaging

Yes, you probably have a great product, even if you do say so yourself. You’ve already received a lot of great comments about your product’s quality, efficiency, and so on. But at the end of the day, no matter how brilliant your product is, there’s still something to be said about how it is packaged. […]

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