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Packaging Jargon and terminology

So you think you’re a packaging Expert?

by robinbtaylor on May 22, 2021 in Uncategorized

Jargon in Packaging, is it helpful or a hindrance? While one company’s ATE is another’s OTE, and some people talk in GSM while others in Pounds, whether graycol or fogra, ecma or fefco, ultimately Jargon only helps to standardise when it’s used consistently. Previous Next But that’s the rub… having worked with and for a […]

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Cutting through the Noise in 2021- Key Trends to Increase Product Recognition

by Vanessa Gott on January 29, 2021 in Design News

A rise in consumer choice We’re living in a world with more Entrepreneurs than ever. In 2019, Forbes Magazine reported that Entrepreneurship was already on a sharp increase. This has been especially prominent in the UK with the rise of community office spaces and supportive “mentoring-type” networks. Though 2020 saw uncertain career prospects for many […]

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“Staying In is the new Going Out” – 6 ways to create user engagement with packaging

by Vanessa Gott on November 30, 2020 in Food Packaging

The Unboxing experience What is an unboxing experience? Unboxing refers to the act of unpacking a box or product packaging. The unboxing experience is the memorable interaction a customer has when first unboxing a product for the first time. Think of the feeling you get at Christmas or on your birthday and the emotions you […]

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Coca Cola: “Plastic bottles are only single-use if they are thrown away”

by robinbtaylor on February 20, 2020 in Packaging Industry News

Since September 2019, the famous drinks brand has been using provocative messaging to re-frame the conversation about their ubiquitous single use plastic packaging. Sceptics would argue that by lobbying a change to the ‘single use’ definition, they would create a tax saving for themselves, but I think the conversation goes deeper. A recyclable plastic – […]

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