Cutting through the Noise in 2021- Key Trends to Increase Product Recognition
A rise in consumer choice We’re living in a world with more Entrepreneurs than ever. In 2019, Forbes Magazine reported that Entrepreneurship was already on a sharp increase. This has been especially prominent in the UK with the rise of community office spaces and supportive “mentoring-type” networks. Though 2020 saw uncertain career prospects for many […]
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Coca Cola: “Plastic bottles are only single-use if they are thrown away”
Since September 2019, the famous drinks brand has been using provocative messaging to re-frame the conversation about their ubiquitous single use plastic packaging. Sceptics would argue that by lobbying a change to the ‘single use’ definition, they would create a tax saving for themselves, but I think the conversation goes deeper. A recyclable plastic – […]
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