Influencer marketing packaging for global cosmetics brand
Our customer, a pr firm, were looking to promote their customer's skin care products by sending a gift pack to key Influencers and professionals.
The product needed to stand out on receipt while presenting the full range of products with plenty of area for communication.
This was a short run product and there was a fixed budget, so we provided some sketches and visuals to present our ideas, followed by white samples to make sure they were happy.
The final product was able to explain the key advantages of the hero product, while expressing the quality of the complementary Skincare range for consumers.
This is a great example of how packaging can help to promote and educate your audience.
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